After working with dozens of startups over the past 15 years, I've seen the same go-to-market mistakes happen again and again. The good news? They're all preventable once you know what to look for.

Here are the five most common GTM mistakes I see first-time founders make—and how to avoid them.

One of the biggest mistakes I see startups make is waiting until after they launch to set up their CRM and lead capture systems. By then, they've already lost potential customers and missed valuable data about their market.

Here's how to set up HubSpot before you launch so you can capture every lead and turn interest into revenue from day one.

One of the first questions every SaaS founder asks is: "What tech stack should I use?" It's also one of the most important decisions you'll make, because switching later can be expensive and time-consuming.

After helping dozens of startups choose their tech stack, here's my framework for making this decision without getting overwhelmed by options or falling into common traps.

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